"If you knew how we saw you - 3 creative videos targeting UK youth"
Dear all road users! We believed all of you are frequently to use the road no matter you are the pedestrians, cyclists, motorcyclists or driver. We are here to introduce to you about the three creative videos that targeting UK youth, which take a funny twist on a serious issue, wreck less and somewhat
'CHILDISH' behaviors on the road.
Especially as young people, sensation seeking behavior or driving while distracted is not clever or funny and most people see it in a very annoying light.
The West Midlands Road Safety quite
active on the Twitter sphere and every so often, a Tweet comes along that has
some awesome road safety targeted messages. This time, the campaign they are
featuring comes from the UK and the West Midlands Road Safety Partnership.
The West Midlands Road Safety
Partnership teamed up B3 Creative www.b3creative.comandNapoleon Creative
www.napoleoncreative.com to create a set of road safety short films focusing on
how people really see bad road safety behavior. Let's face it, most people are
not impressed by reckless or immature driving, especially when we understand
the risks on the road.
As you will be fully aware by now, youth aged 10-24 and in many cases up to the age of 29 are at the biggest risk of road traffic crashes in comparison to every other group. Many reasons form the factors as to why youth are at increased risk on the road:
Young people under the age of 25 are the
main victims of road traffic crashes worldwide. More young people aged between
15-29 die from road crashes than from HIV/AIDs, Malaria, Tuberculosis or
homicide. This means that road crashes are a serious threat to youth no matter
where they are. There are certain factors that put young people are
particular risk, they are explained here.
What
do we know?
The statistics are clear and there is no
doubt that the crisis facing young people is very real:
· Road traffic injuries are the leading cause of death among 15-29 year old, causing more deaths
than HIV/AIDS or Tuberculosis.
· Over 30% of those killed and injured in road traffic crashes are
less than 25 years old.
· Among drivers, young males under the age of 25 years are almost
three times as likely to be killed as females of this age.
· Most young people killed by road traffic injuries live in LMICs
and are vulnerable road users – pedestrians, cyclists, motorcyclists, and users
of public transport.
· The socioeconomic condition of a family affects the likelihood
of a child or young adult being killed or injured in a road traffic crash.
Those from economically poor backgrounds, in both richer and poorer countries,
are at greatest risk.
And of course, no matter how old are you or which country you are living with, it's not only to aware the UK youth, but as a global citizen just like YOU, also need to be alert ALL the time on the road. Promise me, be careful and be home, remember there is always someone who is waiting for you to come home SAFELY.
The following are the 3
videos links:
Source: http://www.youthforroadsafety.org/activities/news/news_item/t/if_you_knew_how_we_saw_you_3_creative_videos_targeting_uk_youth
TAN JIA LE
14WHR11050
Activity Department
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